IRVINE, Calif. (January 7, 2007) – The Hass Avocado Board (HAB) today announced it anticipates that football fans across the country will devour 49.5 million pounds of Hass avocados during the Big Game on February 3. That's enough to cover Arizona's University of Phoenix Stadium football field, end zone to end zone, 19.1 feet deep in Hass avocados. Big Game Day is projected to be one of the largest Hass avocado consumption days of 2008, with an estimated 99 million Hass avocados set be eaten by consumers.

Hass avocados are a fan favorite and a "must-have" ingredient for any Big Game Day party menu. From the classic guacamole dip, to topping off burgers, chili and nachos, avocados add a creamy and delicious flavor to a variety of Big Game Day foods.

"Football fans continue to include Hass avocados in their Big Game Day dishes every year. Snacks made with avocados have almost become synonymous with watching the Big Game," said Jose Luis Obregon, managing director for HAB. "During the Big Game Day time frame consumers always create an especially high demand for the fruit. Right now, growers and producers are working hard to harvest their fruit, so that consumers can tackle their game day hunger with Hass avocados."

The Hass Avocado Board continues to challenge consumers to go "beyond guacamole" for this year's Big Game Day party. A number of delicious Big Game Day recipes that will help you score big with your gridiron guests can be found on the Hass Avocado Board's Web site at www.avocadocentral.com.

For a tasty twist on guacamole, fans can try serving "Super Hass Avocado Parmesan Potato Bowls." These bite-size morsels are sure to help stave off the hunger of even the biggest football fans.

Super Hass Avocado Parmesan Potato Bowls
Serves: 8
Prep time: 30 minutes; Cooking time: 40 minutes; Total time: 1 hour 10 minutes

Ingredients

• 4 bacon slices
• 1 lb. very small red potatoes (about 1 ½-inches in diameter)
• 2 Tbsp. garlic-infused olive oil
• ¼ cup grated Parmesan cheese
• Salt and pepper, to taste
• 2 ripe, fresh Hass avocados, halved, seeded and scooped out
• 2 Tbsp. fresh lemon juice
• 2 tsp. coarse ground garlic salt
• 2 tsp. red pepper sauce

Instructions

1. Cook bacon until crisp, crumble and set aside.
2. Place potatoes in large saucepan, adding enough water to just cover potatoes. Bring to a boil, reduce heat and simmer for 18-20 minutes, until just tender when pierced with a knife. Remove from heat, drain water and allow potatoes to cool.
3. Cut each potato in half lengthwise. Scoop out potato meat leaving a 1/4-inch layer around all the edges and bottom. Brush each potato bowl with oil. Sprinkle with crumbled bacon, Parmesan cheese, salt and pepper. Place on baking pan and cook in oven at 400ºF for 10-12 minutes or until lightly browned.
4. In a small bowl, coarsely mash avocados and combine with lemon juice, garlic salt and red pepper sauce.
5. To serve: Place about 1 tablespoon of the avocado mixture into each potato bowl. Top with additional bacon if desired.

For those fans that want to include a simple guacamole in their Big Game Day food line up, "Classic Guacamole" is a quick and delicious dish that is perfect to snack on while watching the championship game.

Classic Guacamole
Serves: 8

Ingredients

• 4 ripe, fresh Hass avocados, peeled and pitted
• 2 lemons, juiced
• 2 tsp. minced garlic
• 1 tomato, diced
• ¼ cup cilantro, chopped
• ¼ cup diced red onion
• ¼ tsp. ground cumin
• 5 Jalapeño chiles or Serrano chiles, minced;
  3 of the chiles seeded
• Salt and chile powder, to taste

Instructions

1. In a large bowl, coarsely mash avocados and combine with lemon juice.
2. Add the remaining ingredients to the avocado mixture, stirring until combined.
3. Refrigerate for 30 minutes and serve with tortilla chips.

*Large avocados are recommended for these recipes. A large avocado averages about 8 ounces. If using smaller or larger size avocados adjust the quantity accordingly.

About HAB
The Hass Avocado Board (HAB) was established in 2002 after approval by producers and importers of Hass avocados in a national referendum. A 12-member Board administers the program. Over 20,000 producers and 100 importers are involved in the HAB, which covers fresh domestic and imported Hass avocados sold in the U.S. market.

IRVINE, Calif. (January 2008) - Big Game Day parties are all about watching the game with good friends and great food. With the championship game fast approaching, fans everywhere are beginning to think about what they'll serve to their guests. While chips, dips, burgers and hot dogs are practically game day staples, every fan knows that guacamole made with creamy Hass avocados is a must-have snack for gridiron parties.

This year, the Hass Avocado Board (HAB) has teamed up with football great Marshall Faulk to share his favorite game day recipe with "super" fans. Marshall Faulk's Buttermilk Ranch Guacamole with Spicy Chicken Wings is an easy-to-make, appetizing snack that will give fans a taste of how the football great celebrates Big Game Day.

During Faulk's spectacular 12-year career in the NFL, he dominated the running back position. Highly recognized for his accomplishments, he was named the NFL Offensive Player of the Year in 1999, 2000 and 2001, NFL Most Valuable Player of the Year in 2000 and was a key contributor of the St. Louis Rams' Super Bowl XXXIV winning team. He knows football and he knows what makes a great Big Game Day party.

"Since retiring from professional football, I love to watch games surrounded by friends while enjoying some good food," says former NFL player Marshall Faulk. "Everyone knows that guacamole is a Big Game Day favorite, so you can always find Hass avocados in my kitchen come game time. Avocados are great for making guacamole, but you can also use them for toppings on everything from burgers and hot dogs, to nachos and chili."

Big Game Day has traditionally been one of the largest consumption days of the year for Hass avocados, so this recipe is sure to be a hit with fans. In fact, the HAB estimates fans will eat 49.5 million pounds of Hass avocados on this year's Big Game Day - enough to cover Arizona's University of Phoenix Stadium football field, end zone to end zone, more than 19.10 feet deep in avocados.

"Guacamole made with Hass avocados is a favorite at Big Game Day parties," says Jose Luis Obregon, managing director for the HAB. "By sharing his 'Marshall Faulk's Buttermilk Ranch Guacamole with Spicy Chicken Wings' recipe with fans, everyone can taste the same game day dish that Marshall enjoys while watching the gridiron action."

Marshall Faulk's Buttermilk Ranch Guacamole with Spicy Chicken Wings
Serves: 8
Prep time: 15 minutes

Ingredients

• 1 (0.4 oz.) pkg. dry buttermilk ranch dressing mix
• 1 cup reduced-fat mayonnaise
• ½ cup reduced-fat milk
• ½ cup reduced-fat sour cream
• 6 ripe, fresh Hass avocados, halved, seeded and scooped out
• 2 Tbsp. fresh lemon juice
• 4 doz. prepared spicy boneless chicken wings

Instructions

1. In a medium bowl, combine dressing mix, mayonnaise, milk and sour cream, mixing until smooth. Set aside.
2. In a large serving bowl, coarsely mash avocados and combine with lemon juice.
3. Combine dressing with avocado mixture, stirring until all ingredients are mixed.
4. Serve guacamole with prepared spicy chicken wings. The spicy flavor of the chicken will complement the cool, creamy flavor of the guacamole dish.

*Large avocados are recommended for this recipe. A large avocado averages about 8 ounces. If using smaller or larger size avocados adjust the quantity accordingly.

For more festive game day recipes that feature Hass avocados, visit the Hass Avocado Board Web site at www.avocadocentral.com.

About HAB
The Hass Avocado Board (HAB) was established in 2002 after approval by producers and importers of Hass avocados in a national referendum. A 12-member Board administers the program. Over 20,000 producers and 100 importers are involved in the HAB, which covers fresh domestic and imported Hass avocados sold in the U.S. market.